Over the past few weeks, I’ve been writing about Purpose Before Price—and how the same object can carry very different values depending on the question being asked.
You can read the original here: [link to article]
Most people don’t realize how often those questions get blurred.
I recorded a more conversational version of that idea here, where I walk through how this actually plays out—how a number that is perfectly valid in one context can become misleading in another.
If you’ve been following along, you’ll recognize the framework. If you haven’t, this is a quick way in before I publish the final piece in the series tomorrow.
That piece is where things start to matter more—where value is no longer just theoretical, and where using the wrong number in the wrong way begins to have consequences.
I may go further into some of the real situations behind this—where these distinctions are overlooked, sometimes intentionally—either later this week or in a deeper piece for subscribers.





